• WorkingNotWorking
  • Facebook
  • Twitter
  • Instagram
  • Vine
  • YouTube
  • Vimeo
  • LinkedIn

DIGITAL, VIRAL & MOBILE

Digital Viral & Mobile
INFINITI

Hyundai

Genesis Coupe & Sonata Turbo
Branded Canvases

NY Times Ad for Infiniti - Expandable Banner

From tone to media buy, the Ininiti QX80 was being pitched against the Cadillac Escalade to a refined audience. The digital ran on food & travel sites as much or more than on auto enthusiast blogs. It never got much cooler than the masthead of the New York Times though. This was a global campaign. More to see in TV and print

View Banner >


From Talking to Doctors

Hyundai

Genesis Coupe & Sonata Turbo
Branded Canvases

From Talking to Doctors

A current-events viral meme sensation. Todd Akin, a very earnest and underinformed Senate candidate from Missouri, went on a local talk show and put his foot in it. I made the first three of these, then the Tumblr and Twitter, then made a few more, but in a few days had hundreds of submissions, posts, likes, follows and retweets, plus write-ups on Jezebel and a few other places.

Start talking to Doctors >


Hyundai Genesis Coupe & Sonata Turbo Branded Canvases

Hyundai

Genesis Coupe & Sonata Turbo
Branded Canvases

Hyundai Genesis Coupe & Sonata Turbo Branded Canvases

You’re hip, you’ve been around. No one has to tell you that Branded Canvases are what you see during commercial break times when you watch TV episodes online.

Part of the introduction of the Hyundai Sonata Turbo (which looks like a regular Sonata, is faster than a Lexus, and gets better mileage than a Honda Fit) and the Genesis Coupe (the hottest, fastest Hyundai), these four canvases would come up during online episodes of Burn Notice, a USA Network show very subtly integrated and infiltrated with Hyundai placement.

Watch all the Branded Canvases >


Cannes at Cannes

Cannes at Cannes

Cannes at Cannes

There are those who go to Cannes, and those who don’t. And as the Facebook pictures of those who do come washing ashore, it is Jealous Water Torture for those who don’t. So I went out and created my own drunken seaside Cannes photo album. It got little writeups on Adweek and Agency Spy, and I’m hoping to win some grocery shopping awards.

Go to Cannes >


NBA.com/Hyundai

NBA.com/Hyundai
Expandable Banner

NBA.com/Hyundai

Ran exclusively on NBA.com to introduce the pretty sweet looking Sonata Hybrid with a crowd participation sports slant.

View Banner >


CBS.com and TV.com

CBS.com and TV.com

CBS.com and TV.com

Featured on CBS.com and TV.com, and possibly coming to the DVD editions of the shows, these videos promoted CBS sitcoms and Intel’s (three speeds of) new Core processors. It involved watching 60-something episodes of family-style comedy, logging timecodes for the various quips, writing the scripts, and getting to record the voiceover…in a studio once occupied by the Tom Snyder Tomorrow Show.

Last I heard, the 18 videos had gotten over a million hits on CBS.com. Which is surprising, but do you realize fifteen million people watch Two and a Half Men every week? I mean, fifteen million??!?

Watch all the videos >


Pirates of the Caribbean: Armada of the Damned

Pirates of the Caribbean: Armada of the Damned
(Razorfish)<

Pirates of the Caribbean: Armada of the Damned

A buzz-building online campaign aimed at hardcore gamers leading up to the release of the fourth Disney RPG Pirates game for X-Box and Playstation; the first game not connected with a movie.

The game allows a player to make decisions throughout an aspiring pirate character’s life, beginning in childhood, that dictate the type of pirate the character will be: swashbuckling and good (“Legendary”) or cursed and evil (“Dreaded”).

View the whole campaign >


Fourthmeal.com

Fourthmeal.com

Fourthmeal.com

Fourthmeal—the meal between dinner and breakfast—is Taco Bell’s late night/drive thru campaign. Visitors use a Yahoo Maps interface to check out reviews of late night hotspots across the country left by other users, or upload their own local favorites. They can post "wild midnight stories" to a confessional, and call the 800 number to leave comments, compliments, or critiques about Nick’s driving. With all this cool stuff to do late at night, why leave the house at all?

Featured in Adweek and Creativity Magazine.

View site >


Taco Fu - Facebook Game

Taco Fu
(Facebook game)

Taco Fu - Facebook Game

Over one million people played this shell-crunching game in the first two weeks after its launch. It’s now high-kicked past four million plays, and probably keeping thousands of tweens from doing their homework this very second.

Featured in Ad Age Magazine and ADTECH’s People’s Choice Award for best use of rich media.

View game >


Carne Asada Improv

Carne Asada
(Superbowl XLI)

Carne Asada Improv

An integration effort long after the TV spot was shot, Carne Asada Improv was meant to develop the personalities of the two lions featured in the 2007 Super Bowl. Visitors engaged in the lions stand-up routine, submitting their own jokes which the lions and audience would respond to. Users could send the entire exchange to a friend, playing either straight man or the lion itself. The site also featured “lion bloopers” from the commercial shoot, available below.

View game >


Direct Daniella

Direct Daniella

Direct Daniella

A partnership between Taco Bell and Sports Illustrated for the 2008 swimsuit issue, users discovered there was a need for a photographer to shoot Daniella Sarahyba in a bikini. In this one-on-one photoshoot with the real Daniella, users picked locations, props and offered directions, then watched a first person POV that allowed snapshots to be taken at any moment in any part of the screen. All the pictures were saved to a photo album, and could be download as wallpaper images. And that is the only sanctioned use of the bikini pictures of Daniella. Wallpaper.

2008 Finalist at the Beldings in the Microsite Category

View site >


Direct Daniella

Direct Daniella

Cobra With a Crossbow

Just what it sounds like.

View site >