ACTIVATIONS
El Pollo Loco - Leg & Thigh Day Towels
In the first days of January, when people are hitting the gym with New Year’s resolutions to exercise and eat better, we had fitness influencers pass out these QR-code enabled towels, redeemable for a protein-rich, post-workout meal at El Pollo Loco. The video was launched on Tik Tok, and in less than a day, all 500 coupons were cashed in.
Rewards App signups spiked by 150%. This pioneering step in Towel Technology is the most successful social activation in El Pollo Loco history.
El Pollo Loco - Tortilla Face Masks
One of those ideas you have to look up because it seems like someone else would have done it already. Made for National Burrito Day, Tortilla Face Masks encouraged a day of self care. They were for everyone who always wanted to put a tortilla on their face but never had a good reason.
AT&T Just OK Gift Boxes
Part of AT&T’s Just OK is Not OK campaign, with a Holiday spin. These boxes (wrapped for free at AT&T stores) made friends and loved ones think they’d gotten a bummer gift, but actually contained a new iPhone.
AT&T/Spotify Summertime Lover Song Release
There was genuine popular demand to release a full length version of the song from AT&T’s Boy Band commercial. I will be honest with you: we always planned to release it. But pretending to respond to an internet outcry was way more fun. TWO different change.org petitions and a blog called Popdust starting a #DropSummertimeLover hashtag led to a YouTube live release. Longer case study here.
Summertime Lover was shortlisted at the One Show.
