Cooper Olson
 
 

COOPER OLSON

Multidisciplinary Creative Leader | Likeable Protagonist

 
 
Beanstalk Matte Painting R1.jpg

Hi, welcome. At the risk of violating my Midwesterner Modesty Clause, let me tell you some highlights.

I’ve been a Creative Director in three big categories: Telecom, Cars and Fast Food.

Most recently, I was an SVP CD at BBDO LA on AT&T Entertainment.

Seriously the biggest agency/client relationship in the US. Or so they told us.

Among a TON of other successful stuff, we made a low-key bop social media sensation that was the Unofficial Theme of College Football.

I’ve had two commercials in the Super Bowl. One is on lists of the 10 Funniest Super Bowl Spots and Super Bowl Spots We’ll Never Forget.

Before that, I helped launch Taco Bell’s most successful product to date.

I’ve also written direct mail, and Summer Sales Event poster headlines for car dealerships. It’s a big range, and it’s all been a blast.

As confident as I am in my writing and client-facing skills, I’m much more proud of making a successful leap to management.

I’m a leader, I’m a mentor, and I feel strongly about making it fun.

Thanks for looking at my work. Hope you like it.

If so you can find me, I’m around.

 

AT&T INTERNET - THAT VIDEO WITH KELLY

DIR: Steve Miller CW: Elaine Kelch AD: Jono Moore

 

AT&T INTERNET - DINNER GUESTS

DIR: Steve Miller CW: Dan Rollman ACD AD: Ben Salas

(Career Achievement Unlocked: My name in the spot. Thanks guys)

 
 
 

AT&T INTERNET - FI FO FUM

DIR: Terri Timely CW: Ally Farrish AD: Thomas Hindkamp

 

AT&T INTERNET - SMART DEVICES

DIR: Aaron Stoller CW: Steve Nass ACD AD: Ben Salas

 

AT&T INTERNET - SCHOOL DROP OFF

DIR: Steve Miller CW: Dan Rollman ACD AD: Ben Salas

 

 OK BOY BAND

Screen Shot 2019-10-30 at 2.27.19 PM.png

In an astounding career first, I was made aware that someone wrote a 1,700-word piece of fanfic about this spot. It’s better than any award.

300 Likes (that’s the fake name of the fake band) and its low key bop “Summertime Lover” started to take hold on social media almost immediately.

Thanks to Popdust and others, the hashtag #dropsummertimelover led to not one but two change.org petitions to release the song.

So we did—on the Official Unofficial 300 Likes youtube channel.

Releasing Summertime Lover got us some good press from Muse by Clio, and Ad Age, and of course Popdust again, who upgraded our bop to a banger.

Other great reactions across the internet included a Power Ranking of the AT&T Boy Band Members by Punchability,

a tribute to our dad in the front row, and a think piece in Jezebel of all places, where I am

“one of the many men behind” the “dystopian” “sponcon” “tool” that “bombarded the public” (but they seemed to like it anyway).

Our favorite message however came from our choreographers, who confirmed that the Backstreet Boys love the spot, quote from it, and are willing to cameo in a sequel.

It’s a great, rare feeling to be a part of something people actually love.

 

 AT&T UNLIMITED - OK BOY BAND

DIR: Martin Granger CW: Ally Farrish AD: Kory Brocious

 

Oh and fun fact—we shot a whole version with a different line where the boys dance. Some still say it’s even better.

 

AT&T RADIO

Radio Header.jpg

AT&T does a lot of everything. Radio’s no exception.

Our client put a big emphasis on wanting well-crafted scripts, situations that don’t feel familiar, and high production value.

It’s been a real unexpected joy.

(Boring Cowboys & Boring Victorians shortlisted at One Show and Radio Mercury Awards 2019.)

 

SOYLENT

Soylent is a full 400-calorie meal in a bottle, or scoop.

Their three main targets are young execs,

college students, and gamers.

Extremely fun direct to client work, facilitated by W+K.

Green Tub For Site Banner.jpg
Eating Equivalent.jpg
Few Things off Your Plate.png
Food reformatted.png
Look Busy copy.jpg
Case by Case_digitalSoylent_email_x2 1200px.jpg
Desk by Tomorrow.jpg
Banner CSI copy.jpg
Like a Boss Pink_digital1080x1080_Instagram.jpg
Banner Startups Three Bottles copy.jpg
Mom Organic CHemist_digital1080x1350 FB-revised.jpg
Actully Hungry copy.jpg

Asada of the Serengeti

Super Bowl XLI

 
Lions Banner White SB Logo.jpg

In a couple of nice internet surprises, the Lions were called one of the “10 Funniest Super Bowl Spots of the Past 10 Years” and #20 on Buzzfeed’s list of “55 Super Bowl Commercials We’ll Never Forget.”

They were in Archive, and Adweek, and #15 on the USA Today Meter, which (at the time) was huge for Taco Bell.

People really seem to remember this spot, which is nice.

Personally I love that there were youtube tributes and DIY projects.

(And that I got to direct Ricardo Montalban. He flirted with all the ladies at Lime.)

It’s my partner and I doing the voices.

For a while, I was SAG VO talent for William Morris.

People still ask me to do “Carrrne Asada.”

 

TACO BELL - Asada of the Serengeti

DIR: Chuck Bennett CW: Me AD: Teddy Brown

 
 

 

SIDE THING

Top City Motherland

JB Squarespace Extra top.jpg

 

I’m from Topeka, Kansas. I’m a big booster.

TopCityMotherland.com is a nostalgic labor of love, offering tshirts and other gear from defunct Topeka businesses.

I have over 100 designs—radio stations, pizza places, minor league teams, department stores, drive-ins…and Cool Clyde’s Waterslide of course.

There’s an instagram and a facebook page.

And I made the front page of the hometown paper!

 

Mitsubishi

Outlander Sport

Screen Shot 2019-08-13 at 5.31.46 PM.png
 

Outlander Sport - Honey

DIR: Jeff Zwart CD CW: Me ACD AD: Joe Reynoso

 
 

Hyundai

NCAA

Screen Shot 2019-08-12 at 7.54.34 PM.png

Hyundai NCAA - Alabama Wedding

DIR: Lenny Dorfman CW/ACD: Me AD: Joe Reynoso

Jeff Bridges calls in for VO sessions from his ranch in Santa Barbara.

When I’d say goodbye, he’d say “Toodle Oo!”

More from this campaign in “More Cars” above

 
 

SIDE THING

From Talking to Doctors

Talking to Doctrs WHite copy.jpg

Some digital/viral buzz that took off. Super exciting for 2012.

If you’ve forgotten, Todd Akin, a very earnest, but very underinformed Senate candidate from Missouri,

went on a local talk show and put his foot in it vis a vis women’s reproductive health, saying

“It seems to me first of all, from talking to doctors, if it’s a legitimate rape, the woman’s body has ways to try to shut that whole thing down.”

I made the first few of these memes, and set up a tumblr and a twitter.

Then, whoa, it got hundreds of submissions, a million views, and got written up in Jezebel, Uproxx, Mashable,

a couple of other places, and even made Know Your Meme.

My proudest moment was a friend in SF sending me the link—”this is hysterical, have you seen it yet?”