PERFORMANCE/CRM

CRM as a true relationship-curating hub. Performance CRM email and direct mail strategy for Hyundai USA (all models). Converted to Salesforce decision logic model for email deployment from Selligent IIRC, incorporating audience behavior for a more personalized experience. A revised design incorporated fewer modules that dynamically populate in a sales journey based on ownership, intent, and propensity, with responsive design for mobile. Coordination of Figma, Basecamp, Teams and Google Docs across a 25 person team from Creative to Coding & Deployment. Conquest efforts increased overall incrementality 5% YoY, despite industry growing at <2% YoY. And I like these headlines.